Video about voice biometrics — a new service of Priorbank

Films & animation
Illustration

Clear innovation

In 2015 Priorbank was the first in Belarus to launch an innovative voice-based identity verification service «Voice Biometrics». And we have developed a video informing consumers about the implementation of the technology, showing the simple stages of customer interaction with the new system, leveling the level of distrust in innovation. The video was intended to be posted on the website, as well as broadcast on TVs in bank branches

The target audience is a mass segment of individuals, so we avoid complex terms and sentences in the video. The rotation of the video in the bank branches is supposed, therefore, special attention is required to how the video looks without sound.

We adhere to a simplified business presentation style, designed for a mass audience.

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Client

Priorbank