Rebranding of a network of salons for complex care of things

Corporate branding
Analysis
Brand platform
Logo
Identity

Nikko is a network of salons for the comprehensive care of your wardrobe. Dry cleaning, atelier, repair and cleaning of bags and shoes. The history of the company began back in 1997 and during this time it has accumulated a unique experience that helps to cope with even the most complex professional tasks.

In 2022, we helped the company carry out a comprehensive rebranding: we updated the brand platform, positioning and identity.

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Unique service for unique people

Today, Nikko is a dry cleaner, thanks to which you are not afraid to walk the dog in a cashmere coat, sculpt cakes or walk around in white trousers when you want. A dry cleaner that keeps your items unique while you build your own uniqueness. For those who value themselves, regardless of their status. For residents of the metropolis who love prudent and personal service. Nikko keeps your things unique while you make your life unique.

Time of the unique

New company slogan

The new logo has become simpler, and most importantly more modern.

The sign, symbolizing the whirlpool of water in the washing machine, has been preserved, but has acquired a new form and place.

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Old logo

New logo

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A variety of corporate style carriers: books of admission rules, questionnaires, certificates, loyalty cards, watches, packages and even mouse pads are designed in a single easily recognizable style.

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We also applied the solutions used in the identity when developing the company’s new website. Now it has become much easier to use the services of dry cleaning, atelier, repair and cleaning of bags or shoes, and the Nikko brand itself has become even closer to its client.

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Client

Nikko

Services

Corporate branding

Analysis

Brand platform

Logo

Identity

Date

February, 2023

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