VGI holding identity

Branding
Logo
Identity
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When operating such a complex mechanism as a sailing yacht, it is important that all parts of this mechanism work without interruption, otherwise the ship and the entire crew will sink to the bottom.

The same at VGI – the success of the holding consists of the companies that are part of it. All companies are strongly linked by common VGI principles and values. The connection of companies under one name (sail) can be compared to the power of nautical knots.

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The fundamental theme  of the corporate identity has become the marine one: waves, yacht, clear sky and sea expanses. The holding is like a sail that sets the direction for all its internal companies. The silhouette of the yacht’s sails is reflected in the brand’s new logo. Photos with a marine theme are used in the corporate style.

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