Naming and identity of the Belarusian association of assistance of children and young people with disabilities

We love to do socially significant projects, so we feel that we are contributing to the creation of a modern society without stereotypes.

This time our client was the Belarusian Association for Assistance to Children and Young People with Disabilities. We started our cooperation with the development of corporate identity and naming.

The Belarusian Association for Assistance to Children and Young People with Disabilities, or BelAPDiMI for short, is a name that speaks about the specifics of an activity, but it is rather difficult to remember the very first time and not get the letters of the abbreviation mixed up.

The task that we were faced with was to come up with a more meaningful and understandable name. And the more we go into the specifics of the work of BelAPDIiMI, the stronger the analogy became evident – a guide to life or an English-language and more concise version — Life guide.

Following all the canons of logo design, we have created a simple black and white logo. And also an unusual element has been added – a lighthouse, which has become the main luminary of the corporate identity.