Identity of ERIP — the largest payment system in Belarus

Branding
Logo
Identity
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The system was launched in 2008 at the initiative of the National Bank of the Republic of Belarus. In 2020, the company did a rebranding and brought together all services under a single brand. 23 Belarusian banks, as well as the Belpochta network, cooperate with the system. At all spots of these organizations, you can pay in cash, electronic money, payment cards. The range of payments is very large and new service providers are constantly joining the system. In 2015, Yandex.Kassa (Яндекс.Касса) joined ERIP.

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The laconic sign contains several layers of associations and meanings. On a visual level, it refers to a magnetic stripe on a card or an open wallet. At the level of meaning, the arrow suggests forward movement and development. When using ERIP you need to go through the sections and the arrow points to the right direction.

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Client

ASIP

Art director

Vova Bugay

Designer

Roma Shulyak,

Pasha Podolyakov,

Nastya Maksimovich

Project manager

Rita Buryak